Watch those Google rankings change

[Tags: interactivepr, pr, SEO]. Poynter is reporting on the update of Google's search rankings:

"Google is intentionally vague in describing the mechanisms behind PageRank, but an easy way to understand the system is to think of every link from a particular site as a "vote" for the site being linked to. Votes from sites with high PageRank are worth more than votes from low-ranking sites. The more votes you have -- and the more from high-ranking sites -- the higher your own PageRank."