Campaigning using games

[Tags: interactivepr, pr, flash]. Article from the BBC which reports on the United Nations's release of a video game which aims to teach children about global hunger. Here's the detail:

"There are six missions, each beginning with a briefing by one of the Food Force characters, who explains the challenge ahead. The player then has to complete the task - in which points are awarded for fast and accurate play and good decision making.

"The missions range from dropping food parcels from the air to a Sim City type game in which players use food aid to rebuild the country's economy.

"At the end of each mission, players are shown a short video explaining how the aid agency would have dealt with the situation."