Web and New Media: New media and control

I've posted elsewhere on this (Web and New Media: New media and control), but here's another more salient quote to SEO:

"the rioters' political and media bete noire, interior minister Nicolas Sarkozy - who was blamed for worsening the violence when he called the rioters "racille", which was first translated in the Guardian and elsewhere as "scum" and later as "rabble" - took out ads in Google to push his agenda. Business Week magazine reports that French Googlers who searched on such words as "riots," "burned cars", and "violence" saw ads sending them to a petition to support Sarkozy. In the old days, maybe two years ago, the minister would have held press conferences. Now he speaks through a search engine."