The growing Chinese market...

...for online advertising, according to The Guardian. The county is relatively new to advertising and has 90 million people online - more than Europe. Sample quote:

"In the UK we pushed e-commerce from day one and we're now running branding campaigns online. China is the opposite. As paying online is not always easy, or even possible, and people are worried about paying for goods they haven't seen, we're finding the big brands are starting off with branding campaigns and then expect to move in to direct response campaigns later."