Wednesday, May 18, 2005

Online ad spending to cover entire earth by year 3000

[Tags: , . I exaggerate, of course. All these predictions are getting tiring...

From the Online Publishers Association:

Forrester: Online ad market to nearly double by '10
Week after week, the online advertising market gets hotter and hotter, and a pair of researchers believe the trend will continue for years to come. Forrester projects that online advertising will rise 23% this year to $14.7 billion, then blasting up to $26 billion by 2010, raking in 8% of all ads. Plus, paid search ads will leap from $4.2 billion in 2004 to $11.6 billion by 2010, Forrester predicts. Marketers who were surveyed said online advertising was better at driving Web traffic, delivering promotions and generating sales leads. They're also interested in utilizing new ad channels, with 64% saying they're interested in ads on blogs, 57% on RSS feeds and 52% on mobile devices. eMarketer joined in the bullish projections, saying online advertising would grow 34% this year, reaching $12.9 billion. The firm predicted rich media ads would jump 47%, and said Google and Yahoo would dominate in ad sales, taking in 23% and 21% of all online ad revenues in '05, respectively.
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» Forrester: Online Ad Spending Will Reach $26B by 2010 (DMNews)
» Forrester: Online Ad Spend To Reach $14.7 Billion In 2005 (MediaPost)
» 2005 Internet Ad Spending Predictions Revised Upwards (AdAge)
» Online advertising on upswing (News.com)
» Online ad sellers think local (News.com)

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