Truly Useful Banner Ads

[Tags: interactivepr, pr, flash]. Poynter's Katia Riefler reports on "eMiniMalls" - banners by Chitika that "really are a sort of mini-shops. The products advertised match the context of the website you are browsing at the moment. You'll find prices, product reviews, and links to merchants."

And a quick look at the Demo-Banner on Chitika's website backs up her point.