Wednesday, June 01, 2005

Viral marketing contest

[Tags: , , ]. Reported by Media Daily News: sadly, it's lacking in links (although you can work out and, but does have some very good quotes:

"[Sponsor Eyebeam's Jonah] Perretti said that the early dominance of the unusual shows viral advertisers the difficulty of predicting which virals will succeed, and which will be utterly ignored. "If you were creating advertising media for a client, it is unethical to tell your client that you can create something that will be wildly viral on the first try," he said. "If you're a client that's looking for viral marketing, you should expect to do a bunch of different attempts.""


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