Thursday, November 17, 2005

'Incredible, Unstoppable' Online Advertising

[Tags: , , ]. The European - and UK - online advertising market is so healthy that Danny Meadows-Klue, CEO of Interactive Advertising Bureau - Europe, has said that in some European countries, online advertising is more or less on the verge of a tipping point that will result in an "incredible, unstoppable" upward trend. , Poynter reports.
"The U.K. online advertising market now attracts almost 6 percent of total ad spending. But, he says, "that 6 percent doesn't tell the full story, and that some marketers may be spending hardly anything online, while others, those early adopters, could be spending 40 percent of their ad budgets online.""

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