Thursday, November 24, 2005

Integrated print and online

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Paul's been talking to me about convergence so I thought I'd add this link. http://www.prweek.com/uk/wall-street/It's a quick interview by PR Week with the Editor of The Wall Street Journal Europe and the deliberate linking of the print version with the online.

There's more about convergence too in this article, http://www.prweek.com/uk/infiltrate/which talks about radio stations linking blogs, forums, WAP sites and text clubs to the stuff that goes in through your ears...

Caroline

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