First crossover viral video star

[Tags: interactive pr, pr]. A window into where good viral marketing skills can take you, as Variety report saying "YouTube has churned out its first crossover viral video star.

"Carson Daly has signed Brooke "Brookers" Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service.

"Brodack's portfolio of vids range from comedic shorts and parodies to video diaries. Her video "Zuma," a sendup of the widespread musicvideo for "Dragosteta din Tei," by Romanian boy band O-Zone, has been viewed more than 1 million times.

""There is potential for Webisodes, mobile series and definitely a great TV show here. She'll be an exciting package to present to networks," Daly said."