What can we learn from Aleksey

[Tags: interactive pr, pr, viral marketing, SEO]. The latest victim of the unforgiving glare of YouTube is Yale student and self-proclaimed "CEO and professional athlete" Aleksey Vayner, who created a 6 minute video for a job application to a bank (read more here). The video has found its way onto YouTube, where its self-delusional and allegedly fallacious claims (the 140mph serve; the skiing qualifiers; and 'lifting' enormous weights albeit with three other men 'helping') have produced much amusement, and email-forwarding.

A savvy marketeer would rush out a parody (if the original isn't beyond parody); a savvier one will figure out the qualities that have made this so popular online.