Survey probes impact of social media on PR

[Tags: interactive pr, pr, flash, SEO]. Profile Extra has information about EuroBlog 2007, "the second major study into the impact weblogs and social software are having on public relations and communications practice.

"Last year EuroBlog 2006 discovered a two-speed Europe, with some practitioners
enthusiastically embracing the new media but a significant minority failing to
see any business or organisational advantage. The latest survey sets out
discover whether the enthusiasts were right and social media is changing PR
practice."

Practitioners are invited to complete the survey at www.euroblog2007.org/survey.