How to track media mentions of your org with RSS

[Tags: interactive pr, pr]. Here's a useful article from NetSquared: "By using RSS, you can perform a search once and subscribe to receive all future search results automatically."

I should also add that you can subscribe to links to your site, too. Do a search on Blogger.com, e.g. link:interactivepr.blogspot.com - and at the bottom of the results page will be a link 'Subscribe to this search RSS'. Click on one of the links and then copy the URL - you can use this as an RSS subscription through Bloglines or another RSS reader.