Wednesday, December 06, 2006

Fake news

[Tags: , ]. The Media Guardian reports on the rise of the fake news report - essentially a video press release that is broadcast by news organisations without any attribution: "Video News Releases, or VNRs, corporate propaganda designed to look like legitimate news". It shouldn't come as any surprise that, just as lazy and time-starved journalists will reprint press releases verbatim, lazy and time-starved TV news operations are doing the same with VNRs. This seems to me like a very bad idea for PR agencies, and one that will ultimately blow up in their faces much as the fake blogs and YouTube videos have.

1 Comments:

Anonymous Nail Polish said...

Essentially a video press release that is broadcast by news organizations without any attribution. Video News Releases, or VNRs, corporate propaganda designed to look like legitimate news.Nice to introduce this blog.

1:28 PM  

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