Demystifying Behavioral Targeting (Part 1)

[Tags: interactivepr, pr]. Interesting article that gives a useful overview of the area. You can also find Part 2 at http://www.imediaconnection.com/content/6350.asp and Part 3 at http://www.imediaconnection.com/content/6358.asp . There's also a link to a number of PowerPoint presentations on various aspects of interactive marketing at http://www.imediaconnection.com/summits/96_5943.asp.