Catherine Arrow on Brandlove

[Tags: interactivepr, pr]. Here's a well written critique of the brandlover trend. "What's brandlove?" I hear you cry - here's her definition:

"Brandlove blogs are created by people who are, purportedly, ‘in love’ with a brand. One, for example, loves root beer, another loves a particular store, and someone else has devoted time to Starbucks-gazing. "