A New Ad Format

[Tags: interactivepr, pr]. Poynter reports in some developments in online advertising, notably:

"CNET came out with a new format this week, called "Page Turn." It's basically a product-heavy banner ad designed to mimic a store catalog. (Here's a story from AdWeek about it.) The banners allow an advertiser to have up to a five-page catalog of products that can be perused without the user leaving the page he's on.

This is probably a trend: AdWeek notes that Point Roll and Chitika also have developed similar catalog-like online ads. "