Wednesday, December 14, 2005

A New Ad Format

[Tags: , ]. Poynter reports in some developments in online advertising, notably:
"CNET came out with a new format this week, called "Page Turn." It's basically a product-heavy banner ad designed to mimic a store catalog. (Here's a story from AdWeek about it.) The banners allow an advertiser to have up to a five-page catalog of products that can be perused without the user leaving the page he's on.

This is probably a trend: AdWeek notes that Point Roll and Chitika also have developed similar catalog-like online ads. "

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