Bad use of Flash

[Tags: interactive pr, pr, flash]. Here's an example of bad use of Flash - okay, the Habitat site may look lovely and use all sorts of fancy transitions, and it even runs off a database quite well - but if I'm a customer wanting to search for products, the last thing I want to do is wait to load up your fancy site - and, even worse, have a search function that has to load up Flash movies to display the results. I suspect Habitat lose quite a lot of impatient customers before that point, who can get results quicker elsewhere. Branding is important, but service is part of that, and if you take too long to serve your customers, even with search results, a fancy design counts for nothing.