Wednesday, March 08, 2006

Google isn't always the best option for advertising

[Tags: , , ]. A clever bit of research by WebSideStory (*groan*) highlights the fact that you should look beyond Google when thinking about search marketing. Conversion rates at competing search engines such as AOL and MSN are much higher:

Median Order Conversion Rate by Major Search Engine at Business to Consumer E-Commerce
  • AOL: 6.17%
  • MSN: 6.03%
  • Yahoo!: 4.07%
  • Google: 3.83%


Post a Comment

Links to this post:

Create a Link

<< Home