Google isn't always the best option for advertising

[Tags: interactivepr, pr, SEO]. A clever bit of research by WebSideStory (*groan*) highlights the fact that you should look beyond Google when thinking about search marketing. Conversion rates at competing search engines such as AOL and MSN are much higher:

Median Order Conversion Rate by Major Search Engine at Business to Consumer E-Commerce

• AOL: 6.17%
• MSN: 6.03%
• Yahoo!: 4.07%
• Google: 3.83%