Advertisers wary of blogs
"Advertisers wary of blogs
"Blogads.com, a service that matches independently published Web logs with advertisers, reports it distributed 1,685 ads last month. That's a huge increase from the 28 in September 2002, according to Henry Copeland, the firm's founder.
"Such big advertisers as Audi and Nike (NKE) have experimented with marketing through blogs. John Cate, vice president and national media director for Carat Interactive, an online ad agency, told The Wall Street Journal that advertisers willing are most comfortable spending their money through blog networks, "with known publishers." Two of the biggest are Gawker Media, which publishes 11 blogs, and Weblogs Inc., whose stable includes 76 publications."