Thursday, October 26, 2006
Tuesday, October 24, 2006
A savvy marketeer would rush out a parody (if the original isn't beyond parody); a savvier one will figure out the qualities that have made this so popular online.
Friday, October 20, 2006
"This document reviews the definition of email deliverability, provides a perspective on how it has changed, and discusses the impact it has on marketers. [It] addresses the critical issues of how to measure, monitor and resolve deliverability issues, enabling agencies and marketers to increase the overall effectiveness of their email marketing efforts.
"Deliverability challenges can cause email messages to be placed in a Junk Mail folder, to be discarded before the recipient ever sees them or to include disabled links and/or images. More than 20%* of legitimate marketing messages are incorrectly identified as spam by server and client level spam filtering. The result for marketers is lower open rates, lower click-through rates, lower conversions, and lower revenues."
The Marketer & Agency Guide to Email Deliverability is available on the IAB website at: www.iab.net/emaildeliverability (PDF).
Monday, October 16, 2006
"A pro-Wal-Mart blog called "Wal-Marting Across America," ostensibly launched by a pair of average Americans chronicling their cross-country travels in an RV and lodging in Wal-Mart parking lots, has been reduced to a farewell entry. One of its two contributors was revealed to be Jim Thresher, a staff photographer for The Washington Post.
"The blog, launched Sept. 27, was profiled in this week's issue of BusinessWeek, which exposed the site as a promotional tactic engineered by Working Families for Wal-Mart (WFWM), an organization launched by Wal-Mart's public relations firm Edelman. WFWM paid for the RV and all travel expenses, rerouted the trip's original plan, and plastered a logo on the RV's side. Although the blog featured a link to WFWM, it did not identify the organization as a paid sponsor."
Thursday, October 12, 2006
"You will need to continue building links down the road to insure that the search engines continue to be influenced by how people have linked to you in the past and kept those links in place and also how new people are finding your site helpful and relevant. If the engines see a sudden spurt in link growth and then see that growth stop you are not likely to have a strong ranking indefinitely in any but the lowest competition sectors."