Who's linking to your blog? Who's linking to similar sites? Is a blog worth plugging to?
Oh, and I've also noticed the clever Trends feature, which highlights current trends in the blogosphere.
If it affects the use of the web, mobile telephony, interactive TV, CDROM or any other new media for PR, or indeed the promotion of websites, I'll talk about it here.
"You go along to Google Trends and carry out a search in the same way as
you would on the Google homepage. However instead of being returned a set of
results you get a graph showing the search volume on your phrase. It is also
possible to compare multiple search phases on the same graph by separating them
with a comma when searching.
"The graph produced shows the peaks and troughs of search activity and this
can be compared with site stats to explain fluctuation in traffic to your site.
Google even overlay related news stories in an attempt to explain what may have
caused the peak in interest on a particular search term."
"Here's what they said they want:
Reliable filters to compensate for information overload.
Mobile options for news and information. To go along with that, they want new mobile devices that have more memory storage, bigger
screens, and better options for input.
Customized aggregators -- that's not what WSJ.com called it, but a user wrote:
Instead of having to duplicate my holdings all over the Web so I can get customized news from various sources, I
would login to my secure [brokerage] account and there I would find, alongside my portfolio, links to WSJ news and articles.
Less interference from advertising. People come to a site to get particular stuff, and they see the obtrusive ads as obstacles in their path.
User-based selection of top news.
Apparently, many of the WSJ.com users think they would make better gatekeepers than the paid editors. One user wrote:
Instead of traditional news bureaus, a sophisticated network of freelancers, some with no journalistic experience, will act as correspondents, filing stories from computers inside their homes from around the world. The news will be more in depth, and news will be covered much faster.
Context and depth in news reporting. This does not mean "more long text stories" but rather "efficient ways to look up background information
if I want it."
More audio and more video -- tagged and searchable. "