First crossover viral video star

[Tags: interactive pr, pr]. A window into where good viral marketing skills can take you, as Variety report saying "YouTube has churned out its first crossover viral video star.

"Carson Daly has signed Brooke "Brookers" Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service.

"Brodack's portfolio of vids range from comedic shorts and parodies to video diaries. Her video "Zuma," a sendup of the widespread musicvideo for "Dragosteta din Tei," by Romanian boy band O-Zone, has been viewed more than 1 million times.

""There is potential for Webisodes, mobile series and definitely a great TV show here. She'll be an exciting package to present to networks," Daly said."

Promoting something? Join the community

So advises The Viral Garden, with plenty of examples. You might also look at Online Journalism Blog: Why Blog Post Frequency Does Not Matter Anymore

Net advertising 'to overtake national newspapers'

[Tags: interactive pr, pr, SEO]. The growth of internet advertising has been reported many times on this blog, so it comes as no surprise to read a report in the Guardian, that:

"GroupM, which accounts for about 30% of global media buying, says in a report to be published next month that the internet will account for 13.3% of the £12.2bn UK advertising market this year, overtaking national newspapers with a share of 13.2%. The figure for web advertising could be even bigger, because the report excludes the estimated £1bn a year spent on "affiliate advertising", which largely comprises adverts placed on smaller websites."

Site indexation tool

[Tags: interactive pr, pr, SEO]. The Web Marketing Blog highlights a very useful tool for finding out if your webpages have been indexed by search engines: seoadministrator.com

"Seo Administrator reveals the pages of your site that have been indexed by various search engines. The program supports all major international search engines."

Free SEO Analysis Tools

[Tags: interactive pr, pr, SEO]. There's a useful list of SEO tools over at Trugrooves.com (don't miss pages 2 and 3 that are linked at the bottom). My favourite has to be Nichebot, which allows you to see that words people are searching on related to a given keyword - and work out which one you're going to have least competition for.