Friday, January 28, 2005
Thursday, January 27, 2005
"...it took just 20 days to devise the scam which centred on a phoney website complete with doctored pictures of 50 Cent.
""[We] scraped together a couple of photos of 50 Cent, put our name on his hat, took videotape of our journey living with prostitutes and sold them the story," he added. "The response from record labels has been crazy."
""There was a risk that they could have discovered that G-Unit Soul is not a record label but that's one we had to take," he said, indicating that a simple Google search would have revealed that it was a fictitious label."
"In the UK we pushed e-commerce from day one and we're now running branding campaigns online. China is the opposite. As paying online is not always easy, or even possible, and people are worried about paying for goods they haven't seen, we're finding the big brands are starting off with branding campaigns and then expect to move in to direct response campaigns later."
Tuesday, January 25, 2005
Users don't know search results are sponsored
Wednesday, January 19, 2005
Tuesday, January 18, 2005
"Some winners simply took the form of funny or entertaining TV ads that had been encoded for the internet, with or without permission, and went global. Alex West, who founded the awards, said Euro RSCG - the creators of the successful Citroen "carbot" ad featuring a dancing vehicle - did not even know the ad was being viewed by millions around the world as well as on TV.
"Others are created specifically for the internet, with agencies able to bend taste and decency rules much further. And some take the form of games or interactive clips, designed to fill up a spare five minutes while pushing their sponsor."
Perhaps most useful is a mention of Lycos's viral chart, which has now been going for three years, and BoreMe.com's excellent collection of virals and overview of 2004's viral trends.
Tuesday, January 11, 2005
Thursday, January 06, 2005
Wednesday, January 05, 2005
Tuesday, January 04, 2005
"The strength in online advertising demand did not appear to abate" in the quarter. "In fact, our discussions with media buyers indicated that major portals had significantly more demand than supply during the quarter."You can also read coverage at Yahoo! News, while at the same time AOL has posted ad revenue near 1 billion dollars.
"Demand -- particularly from seasoned online advertisers rather than new entrants -- is increasing, says Noto, particularly for more elaborate advertising, also known as "rich media," and particularly for placement on major portals, starting with Yahoo!.
"We believe that branded online advertising," writes Noto, "is ... beginning to transition from a test or trial marketing tactic for large branded advertisers to a more permanent component of the overall advertising/marketing mix."
"Branded online advertising is "poised for a breakout year in 2005," writes Noto."