The OJR argues that what set the sites apart was
- unreality ("is it fake?")
- and "a dash of the provocative or controversial."
And Crying While Eating creators, Casimir Nozkowski and Daniel Engber, said they had "two principles: make people laugh and/or make people vaguely uncomfortable"
Other points to note include the lack of control over who your audience ends up being - the spoof "Black People Love Us" became popular on forums for white supremacists, "where people were upset about the white couple making friends with blacks", and how even unwieldy domain names can still be successful due to the "power of hyperlinks on sites, and links spread by e-mail and instant messaging"
Blog linking is seen as "helpful" but "overblown": for Panty Raiders "newspaper and radio reports from the UK, Eastern Europe and Japan brought the biggest influx of traffic."