Friday, September 29, 2006
[Tags: interactive pr, pr, email marketing]. Here's a website to add to your bookmarks: the Email Experience Council: "a resource that empowers you to positively impact your email marketing efforts. We are believers that the way to succeed with email is to leverage its power as the backbone of all digital communications. We advocate holistic messaging and data driven targeting as ways to make email successful. Our mission is to demonstrate the power and impact that email has in out lives."
Thursday, September 28, 2006
[Tags: interactive pr, pr, flash, SEO]. Here's a great tool to check whether you're likely to be penalised by Google for unsavoury site promotion tactics. One thing to note: no one knows Google's algorithms, so you can't be 100% sure that you're OK.
Wednesday, September 27, 2006
[Tags: interactive pr, pr, SEO]. Some recommended reading and thinking from Online Media Daily:
"Coca-Cola interactive marketing guru Tim Kopp used a traditional medium to make a point during Tuesday morning's session of MediaPost's OMMA conference in New York: a book. Actually, two books. The first cited by Kopp, vp of worldwide interactive marketing at Coca-Cola Co., was co-presenter Rex Briggs' new opus, "What Sticks." Kopp said it was chockfull of sage advice on the new world order of integrated marketing--especially marketing that integrates digital media with analog.
"The heart of Kopp's message was that the shift to a digital media world, in which consumers control the flow of information, requires marketers like Coca-Cola to shift, too. It means moving from an era of classic Coke TV commercials, like "I'd Like To Teach The World To Sing" and "It's The Real Thing," to one in which consumers are doing most of the talking about Coke's brand.
"He cited two examples of commercials that didn't appear on TV, but in other platforms: movie theaters and the Internet. One of the spots, dubbed, "Happiness Factory," broke in movie theaters, but ended up on YouTube. A second, a videogame like ad that featured a twist on a "Grand Theft Auto" theme, in which a thug spreads goodwill to everyone he comes in contact with, has been running for about two weeks in movie theaters. It's already generated 300,000 blog posts and is featured on the homepage of Lycos in France. "We had nothing to do with it," Kopp said of the online viral spread of Coke's new spots
Tuesday, September 26, 2006
Marketer interest in RSS, podcasts, mobile ahead of usage
[Tags: interactive pr, pr, flash, SEO]. From the latest Online Publishers Association Intelligence Report (subscribe at http://www.online-publishers.org/) :
"Marketer interest in RSS, podcasts, mobile ahead of usage
AdAge played an interesting game with its marketing-industry readers recently. First the magazine pointed to all the research that showed that small percentages of Americans were actually using RSS feeds, podcasts or mobile services. According to Jupiter, 8% of American adults listen to podcasts, 5% use RSS feeds and 1% of mobile phone users care about entertainment options. But in an AdAge poll after the article ran, 67% of respondents said marketers should jump on these new media now, even though people might not be using them in mass numbers yet. Meanwhile, AdAge also found disparity in mobile search, with only 5% of consumers ever using web search on their mobile phones, yet 70% of media companies were planning to buy mobile search ads in their media mix. "Mobile search is not here yet," analyst Greg Sterling told AdAge. "I thought it would take five to seven years, but now I think in two to three years there will be meaningful mobile-search usage."
» Marketing Reality Check: Blogs, Pods, RSS (AdAge; free registration required) » Ad Age Poll Results: RSS, Podcasts Are Worthwhile Investments (AdAge; free registration required) » Not Into Mobile Search? Just Wait a Couple Years (AdAge) » The mobile Internet: Are we there yet? (News.com)