How to go to university

Andrew Dubber has posted a fantastic post entitled 'How to go to university' on his blog. It may sound obvious, but advice like 'turn up' and 'read books' is really worth listening to...

Link Building: The Next Step in the Web Design Process

[Tags: interactive pr, pr, SEO]. Useful article from the Web Marketing Blog to help focus minds around getting links.

Podcasting and SEO

[Tags: interactive pr, pr, podcasting, SEO]. Now there's a clever idea for a blog posting. Thanks to Lee Odden for some helpful links around SEO for podcasts, as well as podcasting for PR in general.

Search engine for your site - or sites

There's an article on sister blog Web and New Media on creating a search engine for your site - or sites.

Tips for Online PR

[Tags: interactive pr, pr, SEO]. Lee Odden provides a breakdown of his tips for online PR on his blog, covering definitions of online PR, useful tools, SEO, and plenty of useful links. A useful definition:

"online PR involves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR."

Search Engine Optimization Tools

[Tags: interactive pr, pr, SEO]. Here's a great selection of resources to help check your position in search engines, the popularity of links, or generate keywords.