Show off your work

[Tags: interactivepr, pr, flash]. Newgrounds.com looks like a useful place to showcase any fancy Flash games or viral videos, and generate a bit of word of mouth (as well as a good place to get ideas). They also award cash prizes for the best work.

Blogosphere as campaigning tool

Tags: interactivepr, pr. Interesting example of the blogosphere being actively used as a campaigning tool on a particular issue: The Committee to Protect Bloggers - a group which is only a month old - is asking those with blogs to dedicate their sites on 22 February to the "Free Mojtaba and Arash Day" - Mojtaba and Arash are two imprisoned Iranian bloggers.

Blogging to promote your music

Tags: interactivepr, pr. Article from Blogger itself about said topic.

PR Blog links

Tags: interactivepr, pr. Thanks to my colleague for a cutting about PR and blogs (thanks also to Drew B for pointing out it was PR Week, issue 45, Sept/Oct, page 12). The upshot is pretty much 'ignore blogs at your peril', but most noteworthy for this blog's concerns are a number of useful links. Here they are:

• Global PR Blog Week 1.0
• Mediations
• PR Opinions
• PR Studies
• Corporate PR
• Corporate Engagement
  

Advergaming

Tags: interactivepr, pr. Interesting mention of the term 'advergaming' from a 2001 conference on games and the news. Here's a quote:

"The term “advergaming” is getting into the advertising and marketing vocabulary. Online games, largely arcade type games, are being used for three different brand awareness purposes:

"According to a report by advergaming can be used in different ways:

• Associative: where the game drives brand awareness by associating the product with the lifestyle or activity featured in the game… This is like the Jack Daniels Real Pool game where jack daniels paid to have their logo all over the game
  
• Illustrative: where the game prominently features the product being promoted.
  
• Demonstrative: where the game allows the consumer to experience the product within the confines of the gaming space."

One to explore further...

Jackson's use of the personal website

Tags: interactivepr, pr. Interesting article from the Media Guardian about how Michael Jackson's personal website has been used in his PR battle regarding his trial.

Using video search engines for promotion

Tags: interactivepr, pr. No sooner have Google et al announced imminent video searching capabilities, than Search Engine Journal come up with this article on using the medium to market yourself.