Old media using interactive techniques

[Tags: interactivepr, pr, flash]. From the Online Publishers Association mailing [members@online-publishers.org]:

Cannes Roundup: Old media using interactive techniques
While interactivity is usually associated with online ads, it was the interactivity of offline advertisements that took home creative honors at the Cannes Lions International Advertising Festival. Proctor & Gamble, for instance, won a Lion for a detergent campaign that included a roving truck and washer that laundered clothes for the needy. Scruffs sent out 1,000 soft porn-style DVDs to promote its work clothes, while Renault ran two different TV ads on two different channels simultaneously -- with the ending on a Web site. "Technology is making old media reinvent themselves," OMD's Mark Stewart told USA Today, which had multiple reports from Cannes. "We saw old media in new and different ways." So why are old-line advertisements looking for an interactive boost? J. Walker Smith, president of Yankelovich, told USA Today that consumers today encounter from 3,500 to 5,000 marketing messages per day, vs. 500 to 2,000 in the 1970s. In the Cyber Lion categories, Brazil netted the most awards, 23, while the U.S. came in second with 20.

»	'Viral' advertising spreads through marketing plans (USA Today)
»	New uses of traditional ad media roar to awards (USA Today)
»	Interactive ads take a page from the Net (Globe and Mail)
»	U.S., Brazil Capture Grand Prix Cyber Lions in Cannes (DM News)
»	Advertisers forced to think way outside the box (USA Today)
»	International Ad Festival News (AdAge coverage)

Demystifying Behavioral Targeting (Part 1)

[Tags: interactivepr, pr]. Interesting article that gives a useful overview of the area. You can also find Part 2 at http://www.imediaconnection.com/content/6350.asp and Part 3 at http://www.imediaconnection.com/content/6358.asp . There's also a link to a number of PowerPoint presentations on various aspects of interactive marketing at http://www.imediaconnection.com/summits/96_5943.asp.

Beltway Blogroll: Advocacy Ads' Newest Outlet

Beltway Blogroll: Advocacy Ads' Newest Outlet: "Advocacy is a staple of the blogosphere, and advocacy advertising on
blogs is quickly becoming a popular tool for groups hoping to mobilize
the online masses.

Truly Useful Banner Ads

[Tags: interactivepr, pr, flash]. Poynter's Katia Riefler reports on "eMiniMalls" - banners by Chitika that "really are a sort of mini-shops. The products advertised match the context of the website you are browsing at the moment. You'll find prices, product reviews, and links to merchants."

And a quick look at the Demo-Banner on Chitika's website backs up her point.

Useful links

[Tags: interactivepr, pr]. Some useful online tools from PC World's '30 Things You Didn't Know You Could Do on the Internet'. Here's a rundown:

"For as little as $15 a month, Constant Contact makes it a snap to create HTML-formatted e-mail newsletters, sign up visitors to your Web site, manage subscriber lists, find out who reads what you're sending out, and identify your most successful marketing campaigns. But don't even consider using it to send spam--Constant Contact monitors outgoing messages and will terminate your account at the first sign that you're abusing the service.

"Design Your Own Business Cards

"Forget about schlepping down to Kinko's to order business cards. At IPrint you just choose a card template and start filling in text. You can pick fonts, colors, graphics, and paper, preview your work, and place an order with a few clicks. A box of 250 is $18 and up; you can also get matching letterhead, envelopes, labels, coffee mugs, and more.

"Become a T-Shirt Titan

"Want a quick and easy way to promote your business? CafePress will put your corporate logo on T-shirts, caps, coffee mugs, mouse pads, and more. You can give the items away to customers or sell them directly from a CafePress-powered page on your site. The site handles everything from production to payment, and then gives you a cut of each sale.

"Shop for the Best Advertising Venue

"Advertising on the Web doesn't have to be complicated. Adbrite makes buying banner ads as easy as shopping at Amazon.com. Just pick a site where you want your ad to appear, and add it to your shopping cart. Prices range from 1 cent per click to $6000 for a week-long text ad campaign, depending on the site you're targeting. You can also sell ad space on your site to others; Adbrite takes 25 percent of the cut.

"Become a Blog Snob

"It doesn't matter how brilliant your blog is if your mom is your only reader. Get the word out with Pheedo's Blogsnob. Simply add a small piece of JavaScript code to your blog template and create a pithy, one-sentence ad that will appear on other blogs in Pheedo's network. The service works with blogs created in Blogger and TypePad (but not LiveJournal).

"Make $$ From Your Site

" Programs like Google AdSense let you carry text ads relevant to your site's content. Every time a visitor views or clicks an ad, you'll earn a few pennies.

"Many online merchants depend on networks of affiliate sites to move product. Affiliate aggregators like LinkShare or Commission Junction let you pick from hundreds of affiliate advertisers, some offering commissions as high as 40 percent.

"You could charge users for access. But be aware that subscription management services like VisionGate or MemberGate can cost from a few hundred to several thousand dollars a month, depending on the number of subscribers."

Viral TV

[Tags: interactivepr, pr, flash]. Viral TV is an internet TV channel dedicated to viral advertising. Sounds good, but keeps crashing by admittedly below-spec home computer. Will try it at work and update...