Integrated print and online

[Tags: interactivepr, pr, flash].

Paul's been talking to me about convergence so I thought I'd add this link. http://www.prweek.com/uk/wall-street/It's a quick interview by PR Week with the Editor of The Wall Street Journal Europe and the deliberate linking of the print version with the online.

There's more about convergence too in this article, http://www.prweek.com/uk/infiltrate/which talks about radio stations linking blogs, forums, WAP sites and text clubs to the stuff that goes in through your ears...

Caroline

Tool to help come up with keywords

[Tags: interactivepr, pr, SEO]. Here's a useful tool if you're looking at your web marketing strategy - whether it's to buy search terms or to tweak your meta tags: Overture's Search Term Suggestion Tool. Type in a basic keyword - e.g. "gifts" - and it will return suggestions for other keywords you might need - e.g. "gift idea"; "food gift"; "christmas gift" etc.

Like a virtual thesaurus with a mercenary edge...

Online Journalism Blog: Promoting your blog

An old classic: Online Journalism Blog: Promoting your blog

Interactive PR mailing list

For some reason the mailing list for this blog (http://groups.yahoo.com/group/interactivepr/) has stopped working (it's the same for sister blogs Web and New Media and Online Journalism Blog), so - off to Google Groups I've gone. If you want to sign up for email updates when new messages are posted register at http://groups.yahoo.com/group/interactivepr/

'Incredible, Unstoppable' Online Advertising

[Tags: interactivepr, pr, flash]. The European - and UK - online advertising market is so healthy that Danny Meadows-Klue, CEO of Interactive Advertising Bureau - Europe, has said that in some European countries, online advertising is more or less on the verge of a tipping point that will result in an "incredible, unstoppable" upward trend. , Poynter reports.

"The U.K. online advertising market now attracts almost 6 percent of total ad spending. But, he says, "that 6 percent doesn't tell the full story, and that some marketers may be spending hardly anything online, while others, those early adopters, could be spending 40 percent of their ad budgets online.""

Web and New Media: Web stats from Google

A useful tool for analysing your SEO results: Web and New Media: Web stats from Google

Web and New Media: New media and control

I've posted elsewhere on this (Web and New Media: New media and control), but here's another more salient quote to SEO:

"the rioters' political and media bete noire, interior minister Nicolas Sarkozy - who was blamed for worsening the violence when he called the rioters "racille", which was first translated in the Guardian and elsewhere as "scum" and later as "rabble" - took out ads in Google to push his agenda. Business Week magazine reports that French Googlers who searched on such words as "riots," "burned cars", and "violence" saw ads sending them to a petition to support Sarkozy. In the old days, maybe two years ago, the minister would have held press conferences. Now he speaks through a search engine."

PR companies should monitor the blogosphere, says Forbes

[Tags: interactivepr, pr, flash]. From The Weekly Spin:

"WHO'S AFRAID OF THE BIG BAD BLOG?
http://www.forbes.com/home/forbes/2005/1114/128.html?_requestid=3211
A Forbes magazine article by Daniel Lyons, titled "Attack of the
Blogs," characterizes weblogs as "the prized platform of an online
lynch mob spouting liberty but spewing lies, libel and invective.
... Suddenly they are the ultimate vehicle for brand-bashing,
personal attacks, political extremism and smear campaigns." Lyons
urges companies that come under blog criticism to fight back by
hiring consultants to monitor the blogosphere, suing bloggers and
their web hosts - and by building their own "blog swarm." But PR
industry blogger Steve Rubel says he is "very disappointed" in the
Forbes piece. "With all respect to Lyons and the magazine's editors,
bloggers are not Corporate America's Boogeyman. They can be a
company's greatest allies and evangelists if AND only IF we take the
time to take them seriously and engage them in dialogue. Instead of
telling us about both opportunities and threats, you paint the
blogosphere as the Wicked Witch of the West."
SOURCE: Forbes, November 14, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/4123"

Using XHTML/CSS for an Effective SEO Campaign

[Tags: interactivepr, pr, seo]. Does what it says on the tin with a couple useful links to SEO Tips by Submit-It and Search Engine Forums.

Interactivepr.co.uk

[Tags: interactivepr, pr, SEO]. Well I said I needed to buy proper domain name for my blogs, and I had a sneaky feeling interactivepr.co.uk wouldn't be registered, so off I went to snap it up and point it here. I've done the same for webandnewmedia.co.uk (aka webandnewmedia.blogspot.com) and onlinejournalismblog.co.uk (aka ojournalism.blogspot.com)

If you need an easier-to-remember address, now you have one - and hopefully it should mean better search engine listings too...

Web and New Media: Ambient Findability

All about incorporating SEO into your site design - with a handy free chapter...